THAILAND WAS THE FIRST COUNTRY TO STRIKE OUT TABINFO
October 3, 2018
Stopping a canal being used by BAT to launder images
August 20, 2018

THAI ADVOCATES SUCCESSFULLY BLOCKED SALES OF MARLBORO CLASSICS

  • MARLBORO¬† CLASSICS

    BRAND COMMUNICATIONS BRIEF

    BACKGROUND:

    • MARLBORO CLASSICS HAS BEEN IDENTIFIED AS A MAJOR
      INTERNATIONAL DEVELOPMENT OPPORTUNITY.
    • TO PROJECT A CONSISTENT BRAND IMAGE ACROSS ALL MEDIA AND

    MARKETS, A BRAND COMMUNICATIONS BRIEF HAS BEEN DEVELOPED

    WITH THE INPUT OF ALL MAJOR MARLBORO CLASSICS MARKETS.

    • THE PROVISIONS OUTLINED IN THIS BRIEF NEED BE FOLLOWED

    CLOSELY IN ORDER TO DEVELOP A VIABLE INTERNATIONAL

    COMMERCIAL AND PRINT POOL WHICH WILL MEET THE BRAND

    REQUIREMENTS IN ALL LOCAL MARKETS.

    • PRIME TARGET MARKET:
    • URBAN, WHITE COLLAR MALES AGED 24-35
    • FREE, INDIVIDUAL LIPESTYLES
    • SECONDARY TARGET MARKET:
    • STUDENTS, YOUNG ADULT MALES UNDER 25.

    THIS GROUP MAY BE REACHED THROUGH MEDIA

    SELECTION OR SPECIFIC PRODUCT OFFERINGS.

    NOT PART OF THE GENERAL COMMUNICATIONS

    • POSITIONING PROPOSITION:
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THAI ADVOCATES SUCCESSFULLY BLOCKED SALES OF MARLBORO CLASSICS