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AFTER FIGHTING THAI ADVOCATES FOR 10 YEARS
PHILIP MORRIS GAVE UP SPONSORLING 10 NATIONS ASEAN ARTS AWARD

  • 10 June 1994 Mr.Anupong Chaiyariti, reporter of the newspaper Bangkok Post telephoned Dr. Hatai Chitanondh and informed him that Philip Morris announced a sponsorship of the painting contest under the title “Philip Morris ASEAN ART AWARD”
  • 8 July 1994 Mr. Paitoon Virochpoka, Manager of Philip Morris Thailand and the rector of Silapakorn University gave a press conference announcing the ASEAN Art Awards.
  • 16 July 1994 BANGKOK POST: Anti-smoking lobby queries award sponsorship
  • 19 July 1994 – Matichon, page 40, headlined, “Submit letter of protest against “cigarette” sponsor’s hidden publicity behind art exhibition” – “Dr. Hatai Chitanondh, chairman of The Asia and Pacific Association for Control of Tobacco said it is another attempt of transnational cigarette company in enhancing the company image by pairing it with art which is decent as a matter of fact there should be other NGOs supporting art exhibition without depending on funding from tobacco company…”
  • 21-23 July 1994 Than Sethakit newspapers ““Philip Morris applies fleeing strategy, turns to support art in place of cigarette advertising” Than Sethakit, page 38, headlined, “Philip Morris applies fleeing strategy, turns to support art in place of cigarette advertising” The content is that”… Mr. Patrick Rekart, Director of Corporate Affairs Department of Philip Morris Asia group, recently told “Than Sethakit” That the company has reoriented its policy and marketing strateies for the Asean countries…focusing on corporate affair marketing which aims at image building and sustains the stance of its brand name in the market. The activity they currently promoted is art exhibition…”
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AFTER FIGHTING THAI ADVOCATES FOR 10 YEARS PHILIP MORRIS GAVE UP SPONSORLING 10 NATIONS ASEAN ARTS AWARD