A Thai advocate eliminates tobacco advertising in THAI AIRWAYS INTERNATIONAL in-flight magazine
Thailand enacted a tobacco control law named ‘The Tobacco Products Control Act 1992’ which became effective since August 1992. This Act prohibits direct and indirect advertising and promotions, including product placements, trademark diversification, free sampling or give-away, promotional items, etc.
This is obviously a form of CROSS-BORDER ADVERTISING which has a widespread effect since virtually all national flights provide reading materials and tax-free goods to their passengers.
Up to the time of compiling this article (May 2008) it is obvious that inflight magazines of national airlines of almost all countries of the world, being parties and non-parties of the Framework Convention for Tobacco Control (FCTC), have direct and indirect advertising of tobacco products and trademark diversification (TMD) products.
9 August 1999 – Dr. Hatai sent a letter to the CEO of THAI (Mr.Thamanoon Wanglee) notifying that the advertisement of Camel Trophy Watch was illegal, according to the Article 9 of the Tobacco Product Control Act 1992, and asked to remove the advertisement. The deputy CEO ( Mr. Phisis Kuslasaiyanon ) answered in a letter that the Camel Trophy Watch was a product of Worldwide Brands, Inc., 1209 Orange rd, Wilmington, Delaware, 1981, USA and did not belong to a tobacco company.